A few random things that cut across my mind today...did I really think about something...of the likes of web requirements, BI, agile, performance management, workflow, back office, enterprise application integration blah blah blah. Tempus Fugit...time flies, there was this era of paper based marketing about Advts. trying to entice people into buying those otherwise useless or even not useful for now (and not even sure if ever) products & services just because the by-line was catchy or the model on it was quite appealing or there was a surplus chunk of Rupaiah which we had to dispose. I would never have that latter state LOL for sure.
Then there was all sort of media, radios, movies, TV, Internet marketing, roadshows, billboards et al. I love the most recent one...where the classic electronic push gives way to pulling the e-person to the product. The combination of mobile, cloud, predictive analytics, soothing UIs...to make the e-Person or m-Person (on Mobile using internet...3G, 3GS, 4G...nG) feel important, feel wanted, feel always taken care of, feel understood...you walk in to the super market and your phone telling you, hey...it has been long since you have had your favourite Starbucks Capuccino (it is just one of my good 'ol preferences, there is no other marketing undertones)...when you are in the radius of the nearby Starbucks outlet and while you are having the Capuccino walking through the mall, again it is reminding you about whether the coffee tasted the same or different and pointing at the possible specials around and entities that you have not purchased for more than a preset period of time and calculated from your average consumption...Wow you are loved, cared, noticed, socially relevant.
As Thomachan, one of my real good friends in NZ says...Facebook search for a restuarant will bring up even the restuarants preferred by your friends and even their remarks. Word of Mouth is the way to go.
Context Sensitivity and Relevance is going to prevail and Predictive analytics will be possibly defining and driving the odds for even the commoner let alone the so called geeky IT gurus.
Long live...drought of words...I will say, Long live everything.
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